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Larne butcher fined for failing to display prices – 05/08/2011

Larne Butcher who failed to display prices on his meat products was today fined a total of £100 at Larne Magistrates Court.

In a case brought by the Department of Enterprise, Trade and Investment’s Trading Standards Service, Mr Dominic Watt, who traded as D Watt Family Butcher, pleaded guilty to one charge under The Price Marking Order (Northern Ireland) 2004.

In February 2011, a Trading Standards Officer went to the premises of D. Watt Family Butcher at Upper Main Street, Larne, where a number of meat products were displayed for sale without any prices displayed.

Moira Todd of the Trading Standards Service said, “The meat products were being offered for sale without any indication of what a customer might expect to pay for them. A customer would only have known the cost when the meat was weighed and wrapped and handed over the counter”.

“Pricing goods is a legal requirement. The legislation exists to enable consumers make informed choices about whether to purchase goods or not. In failing to display prices Mr Watt was restricting consumers freedom of choice and preventing them from purchasing goods according to their budgets”.

Anyone who believes that a trader is not complying with the legislation should contact Domain Scams on 0300 123 6262.

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